Marketing Automation Specialist

· Troy, Michigan
Employment Type Full-Time Employee
Minimum Experience Mid-level

The Role

Are you ready to level up? Do you dream of helping companies grow? If you have a background in marketing and want to gain hands-on experience in implementing strategic marketing initiatives for B2B SaaS ventures, you’ve come to the right place.


This is a rare opportunity to learn and gain experience in B2B SaaS marketing while making a daily impact on companies experiencing exponential growth.  All hires will take part in a "probationary period" to determine if the role is a good fit. As a Marketing Automation Specialist, you will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct data analysis that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once, which involve stakeholders across the company.

Responsibilities

In this role you will:


  • Owning marketing automation, operations for B2B SaaS clients and Marketing Tech-Stack alignment and integration.
  • Work closely with Associate CMOs and Inbound Leads to deliver on timelines and exceed client expectations.
  • Become the go-to trusted guide for clients in all things marketing automation.
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Work alongside the other Kalungi Marketing Automation Specialists and Engineers to help us Level up in different areas.

What we’re looking for

Working on the Kalungi team means embracing self-improvement. We don’t expect perfection, but attention to detail, endless curiosity, humility and the desire to level up fast. We own our work by seeking responsibility and accountability for the ideas we create. We ask "Why?" a lot, and share our goals and experiences to challenge our thinking. We uncover impactful insights that raise our clients to new levels.


Our Ideal Candidate: 

  • Education/Background: Bachelor’s degree or equivalent CRM working experience (3+ years experience)
  • Proficient in Microsoft Office & Google Suite (experience with Hubspot is a must)
  • Salesforce experience is preferred in addition to HubSpot
  • Marketo, Pardot, Zapier, and PipeDrive experience are a plus
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
  • An entrepreneurial spirit with a marketing “superpower” to leverage for immediate value
  • Systems and process-thinker; loves creating order out of chaos
  • Curious and eager to learn; always looking for ways to level up
  • Strong writing, editing, and communication skills 
  • A creative mind with keen attention to detail 
  • Focused on adding value to every process, project or task they are a part of
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable and a desire to improve processes
  • B2B or SaaS experience is a plus

About Kalungi

Kalungi was founded to focus specifically on business-to-business (B2B) Software-as-a-Service (Saas) companies. Unlike most agencies, who focus on only a few aspects of marketing, Kalungi owns the full spectrum, from marketing strategy and positioning to campaign management and website optimization. Kalungi brings extensive experience in leadership, strategic direction, and a clear ‘B2B SaaS Success Blueprint’ proven to generate millions of dollars in attributed revenue for clients around the world. Kalungi prides itself on mentorship, education, and an entrepreneurial spirit to take on new challenges and improve every day. 


Company Values

At Kalungi, we want to stand for more than just the outcomes of our daily work. How we do our work, who we work with and why we do this, is critical. Here are our core values to keep us grounded as a company. We apply these for hiring, development, evaluation, coaching, prioritizing and celebrating our work.


  1. CUSTOMERS come first
    • Our customers allow us to exist. It’s why we are here. 
    • We anticipate customer needs, solve for those and beat expectations.
    • We do what's best for our customers and turn them into raving fans.
    • We are prepared and proactive, communicate clearly and often.
    • Our team grows with our clients. Our clients grow with us.
        
  2. We take OWNERSHIP
    • It’s your turn. Be accountable, seek responsibility, and make an impact.
    • Ask, “Could I have made this any better?” before you hand over your work.
    • Are you proud of your work? You are your work. The buck stops with you.
    • We do what we say we do. We follow up. We are accountable to each other.
    • We do things right. We don't sacrifice quality over quantity.
        
  3. Everything we do has a PURPOSE
    • What’s the reason to do this? What’s the purpose? Understand the big picture.
    • Ask why? Ask why again. Dig deeper. 
    • We think before we do. We are curious. We want to understand more.
    • We invest in relationships and push ourselves with integrity and honesty.
    • We build for scale and act long term. We are in it for the long haul.
        
  4. We LEVEL UP together
    • We pursue excellence and believe in life-long learning and self-improvement.
    • We live and breathe a feedback culture. We coach and ask how we can grow.
    • We embrace togetherness, sharing our goals & experiences.
    • We have each other's backs, give the benefit of the doubt and build trust. 
    • We have fun together. We don't take ourselves too seriously.


We are very excited about the opportunity of working with you! We look forward to hearing from you!


- The Kalungi Team


Kalungi is an equal-opportunity employer that is committed to diversity and inclusion in the workforce. Employment at Kalungi is based solely on a person's qualifications directly related to professional competence. Kalungi does not discriminate against any employee or applicant because of age, color, creed, disability, gender, gender identity, genetic information, marital status, national origin, pregnancy or related condition (including breastfeeding), race, religion, sexual orientation, veteran status, or any other basis protected by law.


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  • Location
    Troy, Michigan
  • Employment Type
    Full-Time Employee
  • Minimum Experience
    Mid-level