Paid Media Specialist

· Troy, Michigan
Employment Type Full-Time Employee
Minimum Experience Mid-level

The Role

Are you ready to level up? Do you dream of helping companies grow? If you have a background in marketing and want to gain hands-on experience in implementing strategic marketing initiatives for B2B SaaS ventures, you’ve come to the right place.


This is a rare opportunity to learn and gain experience in B2B SaaS marketing while making a daily impact on companies experiencing exponential growth.  All hires will take part in a "probationary period" to determine if the role is a good fit. The Paid Media Specialist will be responsible for various paid marketing activities, including campaign development, optimization, and performance analysis for our clients. The Paid Media Specialist will also have superior analytical, organizational, and time management skills as s/he will be expected to be able to work on multiple projects at the same time. The Paid Media Specialist displays a service-oriented, positive attitude for clients and colleagues, coupled with an appreciation of business realities.

Responsibilities

In this role you will:


  • Leading our growth strategy through the execution of paid media campaigns
  • Work with your team and mentor to acquire the skills necessary for exceptional client messaging and development of search marketing creative
  • Develop inventive new strategies to generate demand and get potential customers excited
  • Can build reports, set up campaigns, and make updates on all paid channels (bid optimization, ad copy testing, reporting, etc)
  • Demonstrate and learn how to identify and understand client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accounts. 
  • Provide daily account updates via email and verbal communication with your team or mentor to the client and other vendors, update the various internal departments to ensure flawless communication and program execution.
  • Daily and weekly optimizations in the corresponding engines, including bid optimization and strategies, metrics analysis for areas of improvements, and keywords research for including or excluding
  • A/B testing and conversion rate optimization
  • Data analysis to develop insights, track campaign performance, and optimize across all paid channels

What we’re looking for

Working on the Kalungi team means embracing self-improvement. We don’t expect perfection, but attention to detail, endless curiosity, humility and the desire to level up fast. We own our work by seeking responsibility and accountability for the ideas we create. We ask "Why?" a lot, and share our goals and experiences to challenge our thinking. We uncover impactful insights that raise our clients to new levels.

Our Ideal Candidate: 

  • Education/Background: Bachelor’s degree or equivalent working experience in executing successful multi-channel campaigns (2+ years experience)
  • Proficient in Microsoft Office & Google Suite (experience with Hubspot is a plus)
  • An entrepreneurial spirit with a marketing “superpower”
  • Systems and process-thinker; loves creating order out of chaos
  • Curious and eager to learn; always looking for ways to level up
  • Strong writing, editing, and communication skills 
  • A creative mind with keen attention to detail 
  • Focused on adding value to every process, project or task they are a part of
  •  Advanced understanding of Paid Search tactics including keyword research and strategy, landing page analysis, ad copy creation, remarketing lists implementation, account and campaign setup.
  • A track record of leading growth through Paid Campaigns.
  • PPC experience implementing and managing large monthly budgets and campaigns across multiple digital advertising channels including paid search, paid social, programmatic display, retargeting, video, etc.
  • Advanced analytical, statistical analysis, and time management skills
  • Ability to think strategically and creatively with a focus on innovative and measurable client solutions


About Kalungi

Kalungi was founded to focus specifically on business-to-business (B2B) Software-as-a-Service (Saas) companies. Unlike most agencies, who focus on only a few aspects of marketing, Kalungi owns the full spectrum, from marketing strategy and positioning to campaign management and website optimization. Kalungi brings extensive experience in leadership, strategic direction, and a clear ‘B2B SaaS Success Blueprint’ proven to generate millions of dollars in attributed revenue for clients around the world. Kalungi prides itself on mentorship, education, and an entrepreneurial spirit to take on new challenges and improve every day. 

Company Values

At Kalungi, we want to stand for more than just the outcomes of our daily work. How we do our work, who we work with and why we do this, is critical. Here are our core values to keep us grounded as a company. We apply these for hiring, development, evaluation, coaching, prioritizing and celebrating our work.


  1. CUSTOMERS come first
    • Our customers allow us to exist. It’s why we are here. 
    • We anticipate customer needs, solve for those and beat expectations.
    • We do what's best for our customers and turn them into raving fans.
    • We are prepared and proactive, communicate clearly and often.
    • Our team grows with our clients. Our clients grow with us.
        
  2. We take OWNERSHIP
    • It’s your turn. Be accountable, seek responsibility, and make an impact.
    • Ask, “Could I have made this any better?” before you hand over your work.
    • Are you proud of your work? You are your work. The buck stops with you.
    • We do what we say we do. We follow up. We are accountable to each other.
    • We do things right. We don't sacrifice quality over quantity.
        
  3. Everything we do has a PURPOSE
    • What’s the reason to do this? What’s the purpose? Understand the big picture.
    • Ask why? Ask why again. Dig deeper. 
    • We think before we do. We are curious. We want to understand more.
    • We invest in relationships and push ourselves with integrity and honesty.
    • We build for scale and act long term. We are in it for the long haul.
        
  4. We LEVEL UP together
    • We pursue excellence and believe in life-long learning and self-improvement.
    • We live and breathe a feedback culture. We coach and ask how we can grow.
    • We embrace togetherness, sharing our goals & experiences.
    • We have each other's backs, give the benefit of the doubt and build trust. 
    • We have fun together. We don't take ourselves too seriously.


We are very excited about the opportunity of working with you! We look forward to hearing from you!


- The Kalungi Team


Kalungi is an equal-opportunity employer that is committed to diversity and inclusion in the workforce. Employment at Kalungi is based solely on a person's qualifications directly related to professional competence. Kalungi does not discriminate against any employee or applicant because of age, color, creed, disability, gender, gender identity, genetic information, marital status, national origin, pregnancy or related condition (including breastfeeding), race, religion, sexual orientation, veteran status, or any other basis protected by law.


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  • Location
    Troy, Michigan
  • Employment Type
    Full-Time Employee
  • Minimum Experience
    Mid-level